01 — Introduction

My goal is to work with purpose-driven brands, nonprofits, and organizations that believe in more than just selling a product — they want to spark connection, build community, and drive meaningful impact. My mission is to use storytelling, strategy, and creativity to bring bold visions to life, scale revenue in authentic ways, and build brands that leave a lasting impression.

02 — Summary

A strategic marketing leader with 10 years of experience scaling brands, building community, and leading revenue-generating campaigns across entertainment, nonprofit, and consumer industries. Former NCAA athlete with a team-first mindset and passion for purpose-driven growth.

03 - Specialties

Marketing, brand strategy, revenue growth, strategic partnerships, storytelling, campaign execution, and performance analytics.

Marketing Consultant / Growth Strategist

CB Marketing, LLC | 2020 – Present

● Consult on brand, design, and growth for DTC, CPG, e-commerce, music and entertainment, apparel, and lifestyle clients.

● Serve as strategic marketing partner to consumer brands, building data-informed go-to-market plans that integrate performance media, lifecycle engagement, and customer insights to scale acquisition and retention.

● Helped scale a CPG e-commerce company from $250K to $1.1M in monthly revenue over 14 months by implementing full-funnel marketing strategies across B2C and B2B channels.

● Helped restructure an affiliate marketing program for a major fitness apparel company.

● Oversee social media strategies to grow all the brand and messaging across all social media platforms

● Led integrated rollouts, experiential activations, and channel strategy to support product launches and community growth.

● Oversee freelance designers & copywriters, providing art direction, templates, and style guides to ensure speed without sacrificing craft.

● Analyze KPIs to fine-tune messaging, customer journey, and conversion tactics.

● Applied A/B testing and campaign analytics to optimize media mix, messaging, and conversion across funnels.

Head of Marketing, Brand & Strategic Partnerships

Let Music Fill My World | Dec 2023 – June 2025

● Built the brand, mission, and visual identity of a national music nonprofit from the ground up, working directly with designers and developers to launch the organization’s digital presence.

● Enhanced and grew the brand through storytelling.

● Created the marketing foundation, communications strategy, and donor engagement framework that helped drive $1.5M+ in support for partner organizations and initiatives.

● Developed multi-channel marketing strategies—including paid media, organic content, and experiential—to deepen supporter engagement and grow donor base, applying insights to optimize campaign ROI.

● Secured strategic partnerships with nonprofits and lifestyle brands to expand impact footprint.

● Applied data analytics to optimize campaign messaging, targeting, and investment across paid and organic channels.

Director of Organic Marketing

Peachtree Entertainment | Jun 2024 – May 2025

● Led organic marketing strategy across 20+ markets, driving awareness and engagement for Peachtree's festival portfolio.

● Built and executed strategic partnerships to expand brand visibility, deepen community ties, and increase attendance.

● Developed and scaled influencer, street team, and grassroots initiatives to grow brand presence with zero ad spend.

● Collaborated with artists, venues, and local partners to activate culturally relevant, high-impact campaigns.

● Oversaw content creation and storytelling to highlight the unique identity of each market and festival.

● Played a key role in launching new festivals, helping shape positioning, voice, and go-to-market strategy from the ground up.

● Led NIL partnerships to collaborate with athletes to promote the brands and festivals in each market

Director of Sales & Marketing

Mantra Fitness | 2017 – 2019

● Launched and scaled new studio locations, supporting 2x YoY revenue through performance-driven marketing funnels.

● Developed SOPs, brand positioning, and operational materials to support long-term franchising strategy and market replication.

● Created the company’s marketing and sales training manual, documenting core tactics and strategies that fueled growth and now serve as the foundation for future franchise expansion.

● Developed and executed strategic marketing campaigns to drive membership growth, client retention, and studio revenue across all locations.

● Led sales initiatives including outreach, lead conversion, partnership development, and upsell opportunities.

● Oversaw brand strategy and ensure consistency across all marketing channels—email, social media, digital ads, and in-studio collateral.

● Managed and mentored the sales and marketing team, setting clear KPIs and performance benchmarks.

● Created community engagement strategies including events, referral programs, and ambassador/influencer partnerships.

● Identified and implemented growth opportunities through local partnerships, corporate wellness programs, and strategic collaborations.

● Managed marketing budgets, oversee content creation, and ensure alignment with brand voice and visual identity.