CB Marketing, LLC | 2020 – Present
● Consult on brand, design, and growth for DTC, CPG, e-commerce, music and entertainment, apparel, and lifestyle clients.
● Serve as strategic marketing partner to consumer brands, building data-informed go-to-market plans that integrate performance media, lifecycle engagement, and customer insights to scale acquisition and retention.
● Helped scale a CPG e-commerce company from $250K to $1.1M in monthly revenue over 14 months by implementing full-funnel marketing strategies across B2C and B2B channels.
● Helped restructure an affiliate marketing program for a major fitness apparel company.
● Oversee social media strategies to grow all the brand and messaging across all social media platforms
● Led integrated rollouts, experiential activations, and channel strategy to support product launches and community growth.
● Oversee freelance designers & copywriters, providing art direction, templates, and style guides to ensure speed without sacrificing craft.
● Analyze KPIs to fine-tune messaging, customer journey, and conversion tactics.
● Applied A/B testing and campaign analytics to optimize media mix, messaging, and conversion across funnels.
Let Music Fill My World | Dec 2023 – June 2025
● Built the brand, mission, and visual identity of a national music nonprofit from the ground up, working directly with designers and developers to launch the organization’s digital presence.
● Enhanced and grew the brand through storytelling.
● Created the marketing foundation, communications strategy, and donor engagement framework that helped drive $1.5M+ in support for partner organizations and initiatives.
● Developed multi-channel marketing strategies—including paid media, organic content, and experiential—to deepen supporter engagement and grow donor base, applying insights to optimize campaign ROI.
● Secured strategic partnerships with nonprofits and lifestyle brands to expand impact footprint.
● Applied data analytics to optimize campaign messaging, targeting, and investment across paid and organic channels.
Peachtree Entertainment | Jun 2024 – May 2025
● Led organic marketing strategy across 20+ markets, driving awareness and engagement for Peachtree's festival portfolio.
● Built and executed strategic partnerships to expand brand visibility, deepen community ties, and increase attendance.
● Developed and scaled influencer, street team, and grassroots initiatives to grow brand presence with zero ad spend.
● Collaborated with artists, venues, and local partners to activate culturally relevant, high-impact campaigns.
● Oversaw content creation and storytelling to highlight the unique identity of each market and festival.
● Played a key role in launching new festivals, helping shape positioning, voice, and go-to-market strategy from the ground up.
● Led NIL partnerships to collaborate with athletes to promote the brands and festivals in each market
Mantra Fitness | 2017 – 2019
● Launched and scaled new studio locations, supporting 2x YoY revenue through performance-driven marketing funnels.
● Developed SOPs, brand positioning, and operational materials to support long-term franchising strategy and market replication.
● Created the company’s marketing and sales training manual, documenting core tactics and strategies that fueled growth and now serve as the foundation for future franchise expansion.
● Developed and executed strategic marketing campaigns to drive membership growth, client retention, and studio revenue across all locations.
● Led sales initiatives including outreach, lead conversion, partnership development, and upsell opportunities.
● Oversaw brand strategy and ensure consistency across all marketing channels—email, social media, digital ads, and in-studio collateral.
● Managed and mentored the sales and marketing team, setting clear KPIs and performance benchmarks.
● Created community engagement strategies including events, referral programs, and ambassador/influencer partnerships.
● Identified and implemented growth opportunities through local partnerships, corporate wellness programs, and strategic collaborations.
● Managed marketing budgets, oversee content creation, and ensure alignment with brand voice and visual identity.
Virgin Music | 2022 – 2023
● Developed and led comprehensive marketing campaigns for a diverse roster of emerging and established artists.
● Collaborated closely with artists, managers, and internal teams to align on vision, goals, and rollout strategies.
● Coordinated release timelines, creative deliverables, and promotional plans across digital, retail, radio, and press.
● Managed project budgets, timelines, and assets from concept to execution.
● Leveraged data and insights to optimize campaigns and inform strategy across all platforms.
● Drove audience growth and fan engagement through digital marketing, social strategy, and influencer outreach.
● Oversaw content creation and brand alignment across DSPs, YouTube, TikTok, Instagram, and other platforms.
● Partnered with label services, commerce, and international teams to amplify reach and global impact.
● Tracked campaign performance and deliver weekly updates to stakeholders and artists.
● Acted as a key liaison between Virgin Music and external partners (publicists, creative agencies, DSP reps, etc.)